Lancôme enlisted us to get younger fans excited for the re-release of Juicy Tubes. All it took was a green screen, and 15 minutes with pop superstar Olivia Rodrigo. We concepted, designed, and produced this live action x CGI spot. We imagined the custom claw machine and Y2K-inspired set before bringing it to life in post-production. It now lives on both the brand’s and Olivia’s Instagram feeds, where more than a million fans have reacted to it.
- Category
- Beauty
- CPG
- Ai
- 3D
- Production Type
- Video
- Social
- 3D
- Ai
- ClientLancôme