Blending stock footage, AI, CG, and VFX, we created the Juicy Empire rooftop, a playful nod to the iconic Empire Hotel. For the second video, we captured original footage of the building itself, then enhanced it through AI and post production to achieve the final client approved look. By combining practical production with emerging tools, we helped Lancôme move quickly, stay on budget, and land a campaign that felt as iconic as the product’s comeback.
- Category
- Beauty
- CPG
- Production Type
- Video
- Social
- 3D
- Ai
- ClientLancôme