La Roche-Posay, signed top U.S. tennis stars Frances Tiafoe and Madison Keys as brand ambassadors. We created a TVC as part of a 360-degree, social-first campaign highlighting their game and the importance of sunscreen. To emphasize the brand’s dermaceutical roots, we also brought on dermatologist influencer Dr. Mamina. The campaign’s reach extended beyond digital, with ads featured on NYC subways and a special appearance in Times Square ahead of Tiafoe’s semifinal match at the 2024 US Open.
- Category
- Beauty
- CPG
- Production Type
- Social
- Video
- Photography
- ClientLa Roche-Posay